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H&M Conscious launch event at Batsu art gallery in Harajuku

Yesterday, by some miracle my husband was home earlier to babysit (or rather watch TV while our son was soundly asleep) so I could sneak out for a couple of hours to go see the launch of H&M Conscious 2014 collection. It is going to be available from tomorrow, April 10th but if you have your eye on something, you better hurry because all the exclusive items are limited. Once they are gone, they are gone.

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Trendy fashion with a “value” price tag

Last week, I saw a preview of Dholic summer collection. Dholic ( is an online fashion store that offers a variety of reasonably-priced, right-on-trend items from Korea for both men and women. Korea is famous for incredibly cute fast fashion and Dholic is definitely the site to watch.

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Swedes know it best!

Recently, a lot of people have been visiting my blog in search of “H&M 2014 kids collection” photos so I asked my friend Saki if I could come to the showroom and look at it. The new collection was amazing! There were a lot of elements that are so on trend right now like chambray and denim textures, prints and eyelet lace and the price is unbelievable.

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