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The preview of Egoist SS2015 collection

Last week, my friend Sophie invited me to the press day of EGOIST – the fashion brand she designs for. EGOIST is a Japanese brand with Korean roots (and a Russian designer!!) and for a long time it’s been associated with GAL fashion. However, over a few recent years, the label has been rebranded as MOD or NEO MOD or NEO GAL – whatever you prefer calling this new trendy sophisticated style.

The SS2015 collection is called Modern vintage. It has everything the next season is going to be all about: cropped tops, oversized knit cardigans, floral patterns, nautical stripes and of course orange and blue color palette.

I usually pass 109 department store by (the mecca of GAL style) because for me it is always associated with cheap fast fashion night club attire but recently I am starting to change my mind thanks to the brands like Moussy and Egoist. There is a lot to see there and the quality is great too. The fit sometimes can be a problem because I am not your average size 0 Japanese girl. The sleeves and pants are sometimes on the shorter side so it is always smart to try things on before buying them. But the quality is great especially for the price, much better than what you can find at European rival shops like Zara, Bershka and Forever 21.

Last month, I went to the Egoist shop for the first time and I was pleasantly surprised by super comfy leather jackets, flattering fedora hats and cozy knits.

These two jackets from the new collection are already in my wish list. ^-^



The accessories were great too. Beautiful bags, shoes and jewelry. I especially liked this cornflower blue bag.










I like this stripe dress that Sophie designed for the new collection. These stripes look really great with floral prints.


And this dark blue dress with white stars that Sophie made looks super stylish with oversized white knit cardigan. I love this style for Spring.




This is my darling Sophie wearing her designs. She is not only beautiful but also super talented. I am a big fan!


The new collection will arrive to the shops part by part starting from January. My Jackets will go on sale around Spring. Can’t wait!

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