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H&M Studio SS2015 collection

Last week, I went to the preview of H&M Studio SS2015 collection that was inspired by the relaxed lifestyle of Miami and Palm Springs with a very strong 70s vibe. Draped pajama silhouettes, sporty knits and sweats, prints with flamingos and palm leaves, sun hats, light denim and lots and lots of silk. The juxtaposition between 70s style and modern fabrics like mesh and neoprene was brilliant. The choice of color palette is unexpected as well. For a summer collection, colors like wine red, navy and dark green can be heavy but when interpreted with light, fresh silhouettes, they read very smart and sophisticated. There were of course more summer-appropriate colors as well like pastel blue and pink and of course orange – the main color of the next season.

Flamingos see-through pants and silk orange jacket are a bit overwhelming for someone like me but the geeky training pants and elbow sleeve vintage t-shirts were very up my alley. However, what attracted me the most was the silk orange midi skirt with the side pockets. I wanted to snatch it off the hanger and run away with it. It is so light, so airy, so summer, so me. I hope I won’t miss it when it goes on sale at the beginning of March. ^-^











Men’s collection was inspired by Space – lots of silver and black neoprene in various forms, leather tops, sweatshirt bottoms and dark green knits.





As always, H&M show room provided the best drinks and finger foods. I love the company they are hiring for the events. The food is always super tasty and the organic herb tea fusions they blend right on the spot are indescribable. On a cold winter day, a sip of lemongrass, blood orange and strawberry Rooibos tea sends you back to the warm summer evening on the beach at sunset time. What can be better than that? It is perfect for creating the ideal mood to preview the collection with.




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