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KBF AW 2015 runway show

KBF AW 2015 runway was the last one I saw this season. I got to see it previous year accidentally but this time I specifically chose it as my final show because I knew it won’t disappoint me. The hall was packed but my friends and I were lucky to get seats in the second row. I did better with my photos because I was so close. By the way my camera settings for 38mm lens were shutter speed 500, F2.8, ISO 6400. The show was amazing. The visual effects made models appear to be walking in a sand storm. And the alienesque looks of the models made it even more surreal. The theme for the collection evolved around journey. There was a lot of outerwear and oversized sweaters. I really liked the white mixed-knit one. The collection was very retail-oriented. There was nothing particularly innovative going on but I liked a lot of pieces including quilted coat and maxi skirts. Color palette was also right up my alley. I’ll be checking these looks in the stores for sure.

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I really like this model, Mona Matsuoka. She is stunning.

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Jotaro Saito runway show AW 2015

Jotaro Saito kimono runway was one of the most spectacular shows I have ever seen. I am truly fascinated with the perfect balance between modern and traditional that Japan in general is so good at but Jotaro Saito takes it to the next level. He makes traditional kimono attire look cool, effortless, nonchalant. His runway show was a sort of role-playing game. Men appeared with a big samurai-like attitude, almost bothered by the whole idea of showing off what they wear. Women were timid, gracefully gliding through the runway portraying the traditional role of a woman in Japanese society. Yet, at the same time, they also appeared hunting, mysterious, regal, almost superior to the proud men next to them. I love these misguiding appearances. I love the idea of huge power under a timid surface and a humble nature behind grandeur.

Designer’s contemporary kimono were beautiful. My favorite was a black and white graphical one with the navy overcoat. I would wear the coat alone with my normal clothes. The silhouette is very in trend right now.

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Sretsis AW 2015 at Tokyo Fashion Week

Sretsis gave a beautiful start to the Tokyo Fashion Week, presenting their AW 2015 collection in a whimsical, romantic setting of an enchanted forest. Maze-like runway was so smart. It gave us the opportunity to enjoy each look multiple times despite the high pace of the show. The flower rain at the finale was absolutely perfect. I couldn’t have asked more from a fashion show. I was instantly hooked, inspired and seriously in love with the brand. I can’t wait for the calibri print maxi dress and the white lace polka dot dress to hit the stores. The models were beautiful too, made me miss my long hair. ^-^

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Adorable Beni chan made her runway debut. This kid is seriously cute.

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After the show I caught up with other bloggers Yuri, Maya and RinRin Doll. Yuri was wearing Sretsis off-shoulder piano dress.

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I am planning to see a couple of more shows tomorrow and Friday. Im excited to work on my exposure triangle. I believe I got better at taking runway photos. The Sretsis ones are very grainy but considering how far away from the stage I was sitting, I’d say it is still a pretty decent job. Stay tuned!

The next big trend in fashion? Sharing!

Sharing economy is upon us. The trend has started long time ago but has been booming in the past several years with the creations of social sharing services (Asmama, Taskrabbit), peer-to-peer accommodations (Coachsurfing, Airbnb), bike and car sharing and now fashion. Why buy clothes when you can rent it? There is so much good behind the idea. Instead of buying a 300$ dress to wear for a wedding or a party and then storing it in the closet for half a year or more (because who wears the same dress to consecutive parties? That would mess up my Instagram feed!), you can just browse through rental outfits online, choose something you like and have it delivered to your door. Plus, fashion is so time sensitive. I may invest 400$ into a leather vest only to realize that it is so 2013 and nobody cares anymore. And think about how much money and closet space you can actually save! I’d rather rent a Prada bag for 5000 yen for FNO than become the sole owner of it for 200000 yen and have my toddler spill juice all over it. After all high-end designer bags are for show-offs. A 150$ Baggu bag or 300$ Liebeskind bag are much better choices for daily use. So much more comfortable. How wonderful would it be to store in the closet only the things you use on a daily basis, your basics, your favorites and having the rest rented for the appropriate occasion. I came across several services that are representing this new business model in Japan. They are not yet fully developed or provide a wide enough range of options but I am sure they will get there and when they do, I am going to be in the ranks of their loyal customers for sure.

So how does the magic happen? Usually, rentals are offered through a monthly membership plan (basic, premium or VIP). Shipping and cleaning is free (already included in the rental price). You register your sizes and brand preferences that become the baseline for the service when they create a wardrobe for you. You are also free to browse the items yourself within your membership plan.

Here are several services that I found in Japan:

Air closet operates based on a fixed monthly membership fee of 6.800 yen + tax. Every month you will receive 3 items that have been carefully selected for you by Air closet stylists. You cannot choose the items yourself but you can create a favorite list by browsing their item catalog. It will be used by service as a guideline when creating your looks. Offered items are ranging in price from several thousand yen to the maximum of 30000 yen per item. There is no deadline for returning the items. You can wear them as long as you like. When you do choose to return them, cleaning and shipping will be covered by the service.  You can leave ratings for the stylists later on. For now, Air closet is only dealing with clothing items (no bags or shoes yet).

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Licie is an actual shop in Shinjuku and but they plan to open an online service too in the early June 2015. There is also going to be a 3 day popup shop opened in Harajuku from March 20th to March 22nd. They offer three plans:

Trial – 500 yen for one piece of clothing. Maximum rental period is 1 week.

Basic – 1000 yen for 3 pieces of clothing. Maximum rental period is 1 week.

Premium – 3000 yen for up to 10 pieces of clothing. Maximum rental period is 1 week.

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Unlike Air closet that only deals with clothes from 1000 to 30000 yen in retail price, Licie offers high-end brands such as Fendi, Burberry, Miu Miu, Marc Jacobs, Gucci as well as low-end fast fashion from Zara, Nice Claup etc. You can check coordinated looks on their Instagram account @licie_official as well as post your own.

You can return the items either by bringing them back to the store or sending via mail (on your own dime). You can also choose to buy the item if you really like it. Professional styling services are free of charge. There are several fun perks available to the customers such as selfie photobooth and free drinks at a small cafe. The service offers shoes, bags and accessories as well.

Sustina – deals with everything – you can rent, purchase or sell clothes, shoes, bags, accessories. At the end of March, the service is planning to go live as an app for iPhone and Android.

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Monthly rental plan is fixed to 5.800 yen + tax. You can borrow 5 items per one time but can borrow another 5 after returning your previous order. There are no restrictions on how long you can keep the items. Shipping and cleaning services are free. You can also buy the item if you like it.

The service is mostly dealing with middle-end brands such as A.P.C., Agnes b., Hysteric glamour, See by Chloe, Jill Stuart occasionally also offering Burberry and Isabel Marant. It also offers an extensive selection from what you can typically find in Lumine, 109, Marui department stores – KBF, Snidel, Moussy, Beams, Tomorrowland, Ships etc.

I am getting excited by the minute. I have signed myself up to all three of them so stay tuned for more posts on how rental fashion is about to change my son’s life by putting him through college (on all the money that I save on shopping :)).

Printemps at Comptoir des Cotonniers Aoyama boutique with Adrian Hogan

Last Saturday, Samantha and I went to Comptoir des Cotonniers SS 2015 collection viewing party where our talented Adrian was drawing portraits of everyone who tried on new looks. It was also boutique’s 3rd anniversary since their move from behind the Prada store to Omotesando crossing.

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CdC PR maven Eri organized yet another wonderful event and an opportunity for me to try on everything I had my eye on and then some. Some things just have to be tried on to understand how wonderful they are, like this blurred Parisian cityscape silk dress with drawstrings at the empire waist.

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I wasn’t planning on buying it but now that’s all I can think of. The easiness of it is so alluring especially for the Japanese humid summer. Definitely a great piece for any wardrobe. For this time however, I am still living in winter so I settled on a cozy snugly super soft cashmere sweater and a silk white shirt to wear underneath it. I have been wearing it every day since. It comforts me in the most fashionable way. ^-^

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Samantha tried on one of the statement dresses from the SS 2015 collection and paired it with a short leather jacket, something I am also considering to buy. CdC leather jackets are really soft and always so flattering.

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The CdC prices for leather jackets are in the range of 50000-60000 yen which is lower than Diesel, Zadig et Voltaire, D&G, DKNY and bunch of others I bought in the past yet the quality is just as good. For someone who wears a leather jacket with everything, this really is a good buy. Worth every penny.

The new collection is all about denim, casual chic, modern prep and romance, In other words, it was designed for me. ^-^ I told Samantha that I always feel uplifted and sad at the same time when I visit CDC stores. I can’t decide what to buy because I simply want EVERYTHING! Except for the denim overalls. I wore them too much when I was little so I developed a life-long aversion to them. ^-^

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Adrian drew a very beautiful portrait of me. He is the master of capturing the essence of things. I always have difficulty with abstract thinking. When I draw, I focus on the details too much often losing proportions whereas he looks at his subjects as if they were just shapes. It’s brilliant.

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The always bubbly Midori is wearing a really flirty corn flower skirt with side pockets. It’s knee length and really flattering. Also on my wishlist. ^-^

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I also happened to run into Miki. She was wearing CdC limited edition Scarab beetle oxford shoes.

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Thank you Eri once again for the good time.

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