Last Saturday, I went to a launch party of YSL Beauty newest product Volupte tint-in-oil lip gloss and lipstick. It was held at a cozy Montoak restaurant in Omotesando.
I was so lucky to be invited among other bloggers, models, artists, stylists, fashion editors and PR mavens. This is the third time I go to YSL beauty launch event and I am always surprised at how different they are. It was a little bit crowded but even with the lack of space, PR team managed to organize fun interactive games, a social media print station and makeup booths to try new product right there and then. I really liked the new lip gloss and the fact that it stayed on all evening. I was super excited to find it in my gift bag. The lip gloss comes in 8 fun spring colors and lipstick has additional 2 limited edition colors. The product is on sale since last Friday.
I met cool new people – Brasilian artist Yohan, beautiful models Juliana Minato and Kelly Ann and a sweetheart Taro who is joining Issey Miyake team from April. There were a lot of familiar faces too – Barby, Maya Kibbel, gorgeous youtube vloggers Nakagawa Yuri, Miki, Rinrin doll and Amiaya twins. And of course I came with my own gang of Tokyo’s coolest – PR goddesses Eri, Cecile, talented illustrator Adrian and charismatic Polish model Alexa. Thank you guys for amazing time as always and Kozue san for the gracious invitation.
This season, Tokyo Fashion Week started for me from the backstage of Ritsuko Shirahama SS2015 runway show. Mizu san – the principal artist for Maybelline flew in from New York to do the makeup for all the shows sponsored by the brand. He spoke very passionately about the concept behind the look he created for this collection. The designer was inspired by the movement of light and she wanted the makeup to reflect it. That and the 60s groovy vibe that was also a part of her inspiration. So Mizu san took 6os and put a modern twist on it by creating flat eyebrows and a wide frame for the eyes, cutting Maybelline Lash Factory lashes and placing them strategically at various angles. Then, he used Maybelline’s newest mascara base Big eyes and Magnum Volum’ Express to finish it up perfectly. Big eyes mascara is going to be available at the end of November. The focal point of the look was the use of white eyeliner. The illusion of light it created was undeniable.
Strong eyes like that called for a super natural skin and the minimum of eye shadows. He basically didn’t use any but when he did, he blended them with a BB mineral foundation creating a more organic look.
The nails were done in the same white shade as the eyeliner. The nail polish was provided by ESSIE and will be available for sale from November 29th as a part of Christmas limited edition collection.
This is Solomiya Zgoda – my favorite model of the season. Besides being the face of Mercedes-Benz TFW official posters, she also walked most of the shows. She is Ukrainian and the only model who greeted me with a smile. ^-^
Unfortunately I couldn’t go to the runway show itself because of work so this picture below was taken from the official TFW website.
These are the official bloggers for Tokyo Fashion Week and I am so happy to be part of their team again this season. ^-^
Stay tuned for more posts on TFW SS2015. ^-^