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Posts tagged ‘brand’

Randevouz with Yoko Yonezawa

This year, there was another soiree with fashion illustrator Yoko Yonezawa at Comptoir des Cotonniers Juugaoka flagship store. I am a big fan of her works so I went to check out what she did for the brand and also catch up with my friends.

Yoko talked about her time spent in Paris and shared her tips on how to dress as a French woman. She made a big accent on being natural not just in fashion but in beauty as well. Japanese women tend to overdo it in the beauty department with their gel nails and fake eyelashes. Women don’t need to look like dolls to be beautiful. Highlight your features but don’t go overboard buying various products and spending hours in salons. After all, men rarely appreciate all that effort. ^-^ Attracting them by wearing a mask will prove to be an ill strategy in the long run..or even the morning after. ^-^

The brand also stands behind this philosophy offering versatile pieces that are high quality, comfy and can be used for any occasion. I am in the midst of spring cleaning my closet, getting rid of a lot of stuff I no longer fancy and I have noticed that most of the pieces that stay are from Comptoir des Cotonniers because I can mix and match them together in tons of different outfits. Most of what went straight into the garbage bag was stuff that I bought on sales (it wasn’t so cheap after all) and things that I bought for that “special occasion” that never came. And also I got fat so XS no longer fits me..

Here are some of the Yoko’s works as well as photos from the event.

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“Nouvelle vague” inspired AW 2014-2015 collection from Comptoir des Cotonniers

Yesterday, Eri invited me to a preview of Comptoir des Cotonniers autumn/winter 2014-2015 collection that was inspired with experimental French movies of the 60s. Those “New wave” masterpieces captured fashionable urban Paris with its young residents and their endless night parties. Fashion icons such as Brigitte Bardot and Catherine Deneuve were the bright stars of the movement.

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60s revolution liberated women to wear mini skirts and trousers. Yves Saint Laurent was one of the young designers at that time who made women look sexy in menswear. CdC collection features a lot of pants in classic silhouettes as well as freshly rediscovered ones such as Galliffet. There are a lot of looks featuring cropped pants with loafers – comfortable duo that will transform any girl into a chic Parisian.

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The quality of the shoes went up as well as assortment. If before there were only 4-5 pairs per collection, now there is going to be 10-15. I am very excited about it because I really love their shoes and the fact that they carry my size. It is rather problematic to find anything bigger than US7.5 in Japan. Speaking of shoes, CdC’s collaboration with Keds is hitting the stores this weekend and their collaboration with New Balance is going to reach Japan next year.

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The collection has a lot of classic CdC Parisian pieces such as trench coats, skinny denims, little black dresses and nautical sweaters but it also features iconic 60s looks with capes and cropped Peter Pan-collar tops,  poncho sweaters and blouses with collar ribbons – all silhouettes completely refreshed for the modern market.

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“A line” comes back in the new season. Everyone in Paris is obsessed with it at the moment. CdC is also experimenting a lot with color and texture blocking. I really like this cute black dress done with two different fabrics.

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Midi skirt is going to stay for at least another season. I have my eye on this simple yet sexy gray skirt. The new way to wear it without looking old is to pair it with a cropped top or sweater and tough looking boots.

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There is a lot of detailing in each garment and the quality is really impeccable. Nicolas, from French PR team said that CdC’s main focus lies in finding the best production without raising the retail cost of the item. Watching season after season of Project Runway, I already know how much the garment cost goes up if it has an extra pocket or insert.

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This bold geometrical print was a huge success in Paris. It photographs well so I bet a lot of fashion magazines are after it.

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Another great find in this collection is this light-as-air backpack from CdC’s mini line Mademoiselle Plume. It will become available around September (read around my birthday, hehe).

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I also saw the new collection of Princesse Tam Tam – luxurious French underwear and homewear brand. It was inspired with geometrical patterns of the 60s that you can see through its designs, textures and art. There is a lot of delicate lace and comfy jersey. The brand is trying to blur the borders between homewear and streetwear creating a lot of pieces that can be worn in and outside of maison. With pajama look being so trendy this year, I see them succeeding. After all, what girl doesn’t secretly want to show off her sexy boudoir look to a broader audience. ^-^

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This print with a bathing damsel is so playful and delicate. It was certainly created for fun-loving, free-spirited girls who don’t really care about the standard definition of sexy and dress not only for their men but for themselves as well.

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Thank you Eri, Midori and Nicolas for showing me around and giving me so much to look forward to. Hearing a beautiful inspiring story behind each look makes me want to buy it that much more.