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Posts tagged ‘FNO’

Tokyo Fashion’s night out 2014

It’s this time of the year again. Each shop in Harajuku/Omotesando/Shibuya district prepared something special for the Fashion’s night out and I happened to miss almost all of it, hehe. My dear husband went on a well-deserved vacation to Shanghai leaving me with my little munchkin so I couldn’t really check a lot of stores with a stroller and an 8PM sleeping time. ^-^ But, I couldn’t skip it either so I dressed my son in a matching outfit and went out to at least support my friend Eri who organized an elegant event at Comptoir des Cotonniers Aoyama boutique.


I had to make this fashion outing kid-friendly so our journey started at Softbank flagship store where we checked cool robots.

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Then, we stared at Hato buses – my son’s recent obsession. Because Hato bus is his favorite toy, he drags it everywhere and of course keeps losing it. The last one we lost at Moscow airport on our way home from our summer vacation so I had to go to Kiddyland to buy him a new one. ^-^


At Kiddyland, we played with Lego nano trains and Totoro toys – another obsession of his. ^-^



Then, we headed to Petit Bateau flagship store where he played with ducks while I was spending tons of money on his outfits. I love this brand for high quality basics but it is seriously overpriced.. :/




I took some snapshots on my way to CdC boutique. I just love the atmosphere of FNO – lots of fashionable folks outside, DJ booths everywhere, champagne flutes are glistering in the lights and people shop, shop, shop. ^-^




Hello Kitty is being very popular this year. She did a number of fashion collaborations with high-end brands like Mikimoto and Louis Vuitton. Now, it’s Gucci’s time. By the way, did you know that Kitty is not even a cat? It was all over the news recently. Apparently, Kitty is a personification of a cat – a fashion-obsessed character who looks like a cat. ^-^










At last, we arrived at Comptoir des Cotonniers boutique. For this year, Eri organized a collaboration between the brand and Adrian, a very talented sketch artist and illustrator. He was sketching customers who tried on items from the new Nouvelle vague collection.




I was wearing CdC so got my sketch as well. Adrian is an amazing artist. In 2 minutes he managed to make a beautiful sketch of me and my son even though we didn’t stop moving for a second. 😉






My little artist was very inspired with Adrian’s work. He was mimicking him for good 15 minutes while I was sweating next to him, hoping he wouldn’t ruin any of Adrian’s displayed sketches. ^-^


The new collection is amazing – lots of separates to mix and match and they all are so comfy, absolutely perfect for the cold season. I have my eye on so many things. Unfortunately, I couldn’t shop that night because the fitting room had a long waiting list and because my son was getting tired by the minute.



I said my sad goodbyes and we left to catch a taxi back home. But not before I did a VERY quick stroll around my favorite Omotesando area behind Prada building. I give the most points to Moncler for their originality. They made it snow in the beginning of September. ^-^

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As usual, Red Valentino and Theory were almost empty. They just don’t know how to create a buzz during FNO. Having a cool DJ booth and free champagne does not guarantee you customers especially if it’s all inside and not visible from the street. And what’s up with all the clothes missing? Don’t you want people to shop? Theory has really missed the mark for me this year by removing ALL the clothes from the first floor.

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We got into our taxi right when it started to rain. I wanted to stay longer (snow, thunder, blizzard – whatever) but my little boy needed his dinner and sleep so we headed back home. Sorry for not having any more pics than that. Promise to do better next year. ^-^

Tokyo Fashion Night Out 2013

This year, Tokyo’s FNO event was somewhat quiet. In the light of New York FNO being put on hiatus, Tokyo’s was still big and exciting but also a little less glamorous. Plus, most of the people I wished to meet were out of town for NY fashion week.
As last year, I could start the evening only around 7PM so instead of checking all the stores between Omotesando and Harajuku like I usually do, I stayed in only one area, south of Prada store.

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Fashion’s night out 2010 – Tokyo style

FNO is an international event created in 2009 by none other than Anna Wintour (editor in chief, Vogue US) to encourage consumers to support fashion industry in declining economy and to develop a bigger awareness of fashion’s role in our daily lives. Whether it’s Dior or Gap – every major brand joined in to support the idea and showcase their collections. I don’t know about last year, but in 2010 FNO corresponded with the fashion week in NY so it received a huge coverage. It even got into Gossip girl’s season 4 opening.

Tokyo was one of the 16 other cities participating in the event so of course I couldn’t miss it.

The opening was held in Omotesando hills – a luxurious department store that houses the likes of Galliano, Dolce &  Gabbana, Jimmy Choo etc. and the hostess was Japan’s very own super model Tominaga Ai.

Oh and because it’s Japan, the event had it’s own special character Pom chan created by Takashi Murakami who collaborated with Roppongi hills and Louis Vuitton couple of years ago.

We watched the opening fashion show, had a quick bite at La Boheme and then went shopping.

During FNO all the shops were open until 11PM from Harajuku station to Minami Aoyama (Prada, Chloe, Juicy Couture, Louis Vuitton, Diesel, Yoji Yamamoto etc.) and each was offering free champagne, ice cream, makeovers, special items and a stamp rally that gave you a chance to win something big like a Fendi bag.

We started at Dior and then moved to Chanel, Burberry, Ralph Lauren..

By the way, Ralph Lauren is opening a new shop “Rugby” on Cat street which promises to be something like Abercrombie & Fitch. The opening is in two days, same day as the opening of Topshop mega store in Shinjuku. I saw the new building 7 stories high and it all belonged to Topshop. I guess that business is doing great in Tokyo. I wonder if they finally start to sell all pieces from Kate Moss line now..

This is us in front of Chanel. Fur is back in.. Surprise, surprise!

This is me in front of my favorite store Marc by Marc Jacobs. I hate it’s recent popularity in Japan.. Now, almost every major department store has MJ shop in it and you can spot a lot of MJ bags around the city.. I just wish I could keep it all to myself..

I bought there couple of things including this beautiful red polka dot scarf. I am so in love with it, can’t wait for autumn to come!

Then, we went back to Omotesando hills for a party and more cocktails. Some famous DJs from I think m-FLO and/or Teriyaki boys had created quite a crowd there so it was a lot of fun.

I was taking a lot of pictures (as always) and annoyed the hell out of guys – sorry darlings but I need my report material!

Our last stop was Laforet department store with Topshop and Kitson on the first floor. They had a party of their own with stuffed animals, fake snow and funny looking bodyguards. ^-^

More pictures from FNO here: