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Posts tagged ‘H&M’

Alexander Wang x H&M shopping party

Yesterday, H&M Japan invited me to a long-anticipated Alexander Wang x H&M shopping event. This collaboration made a lot of buzz this year. Everyone I know was on edge trying to sneak a peak at the new collection and then of course get their hands on it too.

In my mind, I pictured a lot of soft jersey basics that Alexander Wang is famous for, or at least his T line. I did not expect a full-blown neoprene and everything sportswear collection or the fact that I would like it more than the anticipated jerseys. ^-^

The party didn’t need any warmup. Upon entering, people immediately went down to business. Pictures? Later! I need to have my boxing gloves and leather backpack! So the best of the stuff was grabbed pretty quickly. First went the shoes, then the bags and cutout dresses, then the rest of the stuff. By the end of the shopping spree there were only empty hangers left. I can only imagine what will happen on the 6th of November when the collection becomes available worldwide. Brace yourselves brave people of H&M. Winter is coming!

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To say that there were a lot of recognizable faces there would be an understatement. There were more celebrities than the ordinary folks and that is considering the fact that I don’t know any of those Johnny’s and AKB youngsters.. Models, actors, singers, talents, photographers, bloggers, PR gurus, fashion stylists, fashion entrepreneurs and did I mention models? Lots of models! ^-^

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I could finally meet Emi Renata – the gorgeous tall model in a tank top dress. She was very bubbly just like on her pictures. I loved her energy.

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My favorite VERY model and writer Yoshiko Kriss-Web was as always stunning. She told me that Tim Burton was in town!!! What is the Halloween night without the Halloween king? ^-^ Tonight is promising to be very spooky! Happy Halloween everyone!

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Misha Janette – Tokyo fashion icon, recently did an amazing editorial piece on her blog Tokyo Fashion Diaries. Be sure to check it out.

http://www.tokyofashiondiaries.com/girls-in-black-lead-colorful-lives-nyc/

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PR girls – full of energy despite a super long day!

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Another model I adore is Viviene Sheep – New Zealand raised Taipei girl with a very memorable face. She was very friendly and so calm in the midst of all that shopping craziness. Next to her is Rinrin – model/vlogger and the only Japanese girl I know who speaks flawless English. ^-^

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This is Matsu-you, one of the only Japanese fashion bloggers I know who can make a living out of being a fashion blogger.

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I ended up buying less that I would have hoped for because the stuff went pretty quickly but here are a couple of things I was lucky enough to snatch.

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White tank top 3490

Black jeans 11990

Bikini top and bottom 6490

The collection is going to be available from 6th of November nationwide. Go choose your camping spot now because if you think you can just walk in the doors on that day and have your picks, think again. ^-^ I am not even going to try even though I would love to get a couple of other pieces.. Let the hunger games begin!

 

 

H&M Conscious launch event at Batsu art gallery in Harajuku

Yesterday, by some miracle my husband was home earlier to babysit (or rather watch TV while our son was soundly asleep) so I could sneak out for a couple of hours to go see the launch of H&M Conscious 2014 collection. It is going to be available from tomorrow, April 10th but if you have your eye on something, you better hurry because all the exclusive items are limited. Once they are gone, they are gone.

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Swedes know it best!

Recently, a lot of people have been visiting my blog in search of “H&M 2014 kids collection” photos so I asked my friend Saki if I could come to the showroom and look at it. The new collection was amazing! There were a lot of elements that are so on trend right now like chambray and denim textures, prints and eyelet lace and the price is unbelievable.

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H&M spring/summer 2014 preview

Social media is amazing. One day, I am instagraming in the middle of the night while nursing my son, the next day I am offered to see the preview of H&M spring/summer 2014 collection at Shibuya’s H&M Flagship store.
The upcoming collection goes hand in hand with the biggest trend of the season the “Bohemian glamour of the 30s” where delicate and romantic designs meet mannish silhouettes and modern fabrics like metallic leather, suede and coated denim.
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