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Posts tagged ‘Maybelline NY’

Maybelline NY Tokyo Fashion Week SS2015 after party

Maybelline NY is one of the main sponsors of Tokyo Fashion Week and a really generous one. Every time I went to a runway show that was supported by the brand, I got a gift bag full of cosmetics from their latest line. And the Halloween themed after party they threw for the closing of the Fashion Week was better than ever. It was at the trendy Le Baron de Paris club and almost every face was a familiar one. Thanks to the brand, over the past few years I met a lot of interesting people and made some good friends.

At the party, all the guests were treated to amazing spooky makeovers. I got a spiderweb with two cute spiders from one of the very skillful artists working that night.








The party as well as all the runway shows were sponsored by Dassai sparkling sake. I didn’t like it as much as I wanted to. The CEO of the company was so charming (I met him at the sponsor booth of Tiger Onitsuka runway show). I just always associate sake with Washyoku – Japanese food. I can’t quite make myself drink it in a sparkling state at a party. Sake for me should come in a warm cup on a New Year’s morning with me sitting under Kotatsu (low table with a built-in heater) and eating Osechi (traditional Japanese New Year’s spead). ^-^ I am sorry but some traditions shouldn’t be modernized. ^-^



That day, I lost my favorite Comptoir des Cotonniers jacket. It is a very sad story. I saw the jacket for the first time at a preview during press days last December.  Then, I saw it again at the CdC event later this year. I tried it on and I fell in love with it right away.


I patiently waited for the summer sale to snatch it, then vigorously hunted the right size down and at last bought it at half off. But I had to wait some more before I could start wearing it. When at last chilly autumn days came I was in heaven. I put my jacket on and fell in love with it all over again. It was so comfy and it went with everything I own.. I wore it for exactly 3 times before losing it somewhere on the street. It fell off my stroller and I didn’t notice because I was carrying my son in a carrier that blocked my vision.. I was planning to wear it with my Derek Lam dress for the Maybelline party later that day but had to change the entire look at the last minute. The good thing is, I always have another Comptoir des Cotonniers jacket to wear instead of the one I lose. ^-^ The bad thing is, I still miss it madly. I keep searching for it on eBay and Yahoo auction but so far no luck. If any of you dear readers happen to come across this jacket, please do let me know!


Back to the party.  My friend Adrian who never leaves home without a drawing pad was entertaining the party by randomly drawing everyone he spoke to – amazing talent! Events should start paying him money! ^-^


I made some new friends there thanks to the relaxing atmosphere of the party, including Mathieu – the founder of Tokyo street style magazine. (we are about to do an exciting project together)


Samantha – a very friendly and elegant model and Jillian Kate – Nylon blogger/model and stylist – both from California.








Thank you Maybelline again and again for the wonderful time and precious memories.

Somarta’s take on biology

On the last day of Tokyo Fashion week I went to a Seibu department store in Shibuya to check “Body Genealogy” – a popup exhibition of avant-garde couture pieces from a Japanese label Somarta.

Somarta’s designer Tamae Hirakawa beside RTW presented a very unique collection of highly-crafted garments and accessories that were inspired by various body parts. I particularly liked skin-tight lace bodysuits. I am sure that a lot of celebrities would want to have their hands on those costumes.

The designer experimented with various non-fabric materials, implementing a lot of intricate beading work and sculpted architectural shapes. There was so much originality, at times it took my breath away. I remember myself awing out loud a lot. My favorite piece from the entire collection was the moth dress with amazing beading work in front.

I would have loved to see these beauties on the runway – it would have made the best show of the season for sure but then again giving everyone an opportunity to see all the details up-close was a smart move. I just wish the exhibition was permanent. ^-^






























KBF RTW SS2015 runway show

KBF RTW SS2015 runway show was the opposite of Alice Auaa extravaganza – it was super simple, super clean, presenting ready to wear separates with minimal design. I like this kind of clothes because it doesn’t overwhelm me. I can express my point of view by styling simple layers in my own unique way. With complex, costume like garments, the artist makes all the decisions for you, you are merely transmitting his point of view as your own. ^-^

KBF is a brand that is supported by one of the biggest retail groups – Urban research. It has an affordable price tag and wide availability across country and online. There are three designers working for the label – Mika Horagushi, Kana Sakurai and Yae Matsuoka. They implemented a lot of popular trends into this collection including back-in-style wide-leg pants, cropped tops, midi skirts and paper-bag-waists. Everything looked chic and effortless.

The final walk had an element of surprise. Instead of showing the major pieces of the collection, the designers chose to dress all models in the same outfit. I was so excited to see such a witty finale and with Okamoto Tao walking that night, the show was everything I have hoped it to be.  The brand may be oriented on the mass market but it is pretty serious about its commitment to quality and design.























After the show I ran into Lucia and Ksenia – Tokyo multitalented darlings who are not only beautiful but also very smart.


Thank you Lily from for giving me the opportunity to see this fabulous how.


Alice Auaa SS2015 runway show

Alice Auaa is a brand created by a Japanese designer Yasutaka Funakoshi. Since 2012, its runways shows have become quite a sensation – it was what people talked about and anticipated the most. Alice Auaa clothes is always dark and scandalous, oriented on sex and fantasy and more often than not borderline costumey.  It does have a very narrow range of customers but there are some big names among them (Lady Gaga) and they do tend to stick around. ^-^

This SS2015 collection was as dramatic as ever. The runway was so dark, it was hard to see let alone take good pictures of models. The background music was very creepy. At some point I imagined myself observing a cult ceremony and wanted to get out of there. There was very little I liked about the clothes or the atmosphere of the runway but I do have the utmost respect to such passionate devotion to this bizarre niche of fashion.  I never mind people expressing themselves through shocking appearances. They show their point of view and I get to be entertained. It’s a win-win every time. ^-^

The show was 30 minutes late so by the time I got out of there I was emotionally and physically drained but attending KBF runway after that gave me a much-needed boost of energy and inspiration. Read about KBF runway show in my next post. ^-^

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Zin Kato RTW SS2015

Zin Kato is an LA brand created by a Japanese designer Toru Kato.  He presented his new SS 2015 collection that featured a lot of delicate materials with some of the looks resembling more lingerie than RTW separates. Frilly, lacy KAWAII looks is really not my cup of tea but this type of style really hits home with Japanese female population. The showstopper dresses were beautiful but overall I find this collection to be a bit “old lady”. The audience was filled with madame who cheered each look with awws and clapping. ^-^




















Before the show, I ran into Eri who was finishing a photoshoot nearby. We both got our hair done at Miracurl stand by Fabio – famous Italian hair dresser from Sinden. The Miracurl curler is amazing. It curls the hair by itself and the whole head takes only 10 minutes. ^-^ The most important thing for me is that after using it, my hair didn’t smell bad. My home curler is great at doing its job but it also burns my hair.. I only curl my hair when going out to an event or a party so these sort of outings are always associated for me with this smell of burnt hair.. I am so happy that it is in the past now. I will definitely use this curler instead from now on. ^-^ By the way, this is not a sponsored post or anything. I simply share my opinion. ^-^

Stay tuned for more coverage of Tokyo Fashion Week SS2015.



DRESSEDUNDRESSED RTW SS2015 runway show was a breath of fresh air for me. The crisp, clean tailoring in a combination with pure, almost non-colors really drew me in with its creative balance between simplicity and sophistication. I also really liked the styling of the models – the hair, the geeky round fashion glasses, the flat shoes. The peculiar looking fashion duo of two designers Takeshi Kitazawa and Emiko Sato presented a very well-thought, well-cut collection of wearable separates under the appropriately named theme “Intelligence”.

Do I want some of its pieces? Absolutely. The t-shirt dress with a face on it and a white maxi skirt are very cute. Some of my friends on Instagram were questioning the taste level of the sheer t-shirts and tank tops for men but I think it can all look very appropriate in the right context. Plus, we all know that even though the collection is ready-to-wear, there are always some elements of the costume present. Some pieces are there for pure showstopping purposes. The black mesh top may not be as wearable in the daily life as some of the other pieces but it certainly grabs the attention on the runway. ^-^

At the show, I sat right next to a super cute style blogger from Holland – Lily from  Please check out her blog if you are looking for fresh style inspirations. This is her, wearing a sparkly pencil skirt with a white cotton t-shirt – very original!


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Stay tuned for more coverage of Tokyo Fashion Week SS2014.

Yasutoshi Ezumi 2014-2015 A/W runway show & backstage at Tokyo Fashion Week

Yesterday, I went to see another runway show, this time of a Japanese designer Yasutoshi Ezumi. The collection was called “designare” which is Latin for “mark out”, “plan”. It was inspired by Eames House – a famous landmark of mid-20th century modern architecture.

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Maybelline A/W 2014-2015 Fashion Week Tokyo opening party

Yesterday, amazing blogger and my “mama-tomo” friend Mai invited me to the Maybelline NY opening party for the A/W 2014-2015 Maybelline x Mercedez Benz Fashion Week Tokyo. This is my second time to attend this party and I can honestly say that it is one of the best ones in town. Not only it is a great opportunity to catch up with influential Tokyoites in fashion but to also unwind in a stylish way to the tunes of popular DJs, try new products (and get some!!) and of course find yourself in the midst of it all with the most trending hashtags of the moment.

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