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Posts tagged ‘Mercedes-Benz’

Somarta’s take on biology

On the last day of Tokyo Fashion week I went to a Seibu department store in Shibuya to check “Body Genealogy” – a popup exhibition of avant-garde couture pieces from a Japanese label Somarta.

Somarta’s designer Tamae Hirakawa beside RTW presented a very unique collection of highly-crafted garments and accessories that were inspired by various body parts. I particularly liked skin-tight lace bodysuits. I am sure that a lot of celebrities would want to have their hands on those costumes.

The designer experimented with various non-fabric materials, implementing a lot of intricate beading work and sculpted architectural shapes. There was so much originality, at times it took my breath away. I remember myself awing out loud a lot. My favorite piece from the entire collection was the moth dress with amazing beading work in front.

I would have loved to see these beauties on the runway – it would have made the best show of the season for sure but then again giving everyone an opportunity to see all the details up-close was a smart move. I just wish the exhibition was permanent. ^-^






























KBF RTW SS2015 runway show

KBF RTW SS2015 runway show was the opposite of Alice Auaa extravaganza – it was super simple, super clean, presenting ready to wear separates with minimal design. I like this kind of clothes because it doesn’t overwhelm me. I can express my point of view by styling simple layers in my own unique way. With complex, costume like garments, the artist makes all the decisions for you, you are merely transmitting his point of view as your own. ^-^

KBF is a brand that is supported by one of the biggest retail groups – Urban research. It has an affordable price tag and wide availability across country and online. There are three designers working for the label – Mika Horagushi, Kana Sakurai and Yae Matsuoka. They implemented a lot of popular trends into this collection including back-in-style wide-leg pants, cropped tops, midi skirts and paper-bag-waists. Everything looked chic and effortless.

The final walk had an element of surprise. Instead of showing the major pieces of the collection, the designers chose to dress all models in the same outfit. I was so excited to see such a witty finale and with Okamoto Tao walking that night, the show was everything I have hoped it to be.  The brand may be oriented on the mass market but it is pretty serious about its commitment to quality and design.























After the show I ran into Lucia and Ksenia – Tokyo multitalented darlings who are not only beautiful but also very smart.


Thank you Lily from for giving me the opportunity to see this fabulous how.


Alice Auaa SS2015 runway show

Alice Auaa is a brand created by a Japanese designer Yasutaka Funakoshi. Since 2012, its runways shows have become quite a sensation – it was what people talked about and anticipated the most. Alice Auaa clothes is always dark and scandalous, oriented on sex and fantasy and more often than not borderline costumey.  It does have a very narrow range of customers but there are some big names among them (Lady Gaga) and they do tend to stick around. ^-^

This SS2015 collection was as dramatic as ever. The runway was so dark, it was hard to see let alone take good pictures of models. The background music was very creepy. At some point I imagined myself observing a cult ceremony and wanted to get out of there. There was very little I liked about the clothes or the atmosphere of the runway but I do have the utmost respect to such passionate devotion to this bizarre niche of fashion.  I never mind people expressing themselves through shocking appearances. They show their point of view and I get to be entertained. It’s a win-win every time. ^-^

The show was 30 minutes late so by the time I got out of there I was emotionally and physically drained but attending KBF runway after that gave me a much-needed boost of energy and inspiration. Read about KBF runway show in my next post. ^-^

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Zin Kato RTW SS2015

Zin Kato is an LA brand created by a Japanese designer Toru Kato.  He presented his new SS 2015 collection that featured a lot of delicate materials with some of the looks resembling more lingerie than RTW separates. Frilly, lacy KAWAII looks is really not my cup of tea but this type of style really hits home with Japanese female population. The showstopper dresses were beautiful but overall I find this collection to be a bit “old lady”. The audience was filled with madame who cheered each look with awws and clapping. ^-^




















Before the show, I ran into Eri who was finishing a photoshoot nearby. We both got our hair done at Miracurl stand by Fabio – famous Italian hair dresser from Sinden. The Miracurl curler is amazing. It curls the hair by itself and the whole head takes only 10 minutes. ^-^ The most important thing for me is that after using it, my hair didn’t smell bad. My home curler is great at doing its job but it also burns my hair.. I only curl my hair when going out to an event or a party so these sort of outings are always associated for me with this smell of burnt hair.. I am so happy that it is in the past now. I will definitely use this curler instead from now on. ^-^ By the way, this is not a sponsored post or anything. I simply share my opinion. ^-^

Stay tuned for more coverage of Tokyo Fashion Week SS2015.



DRESSEDUNDRESSED RTW SS2015 runway show was a breath of fresh air for me. The crisp, clean tailoring in a combination with pure, almost non-colors really drew me in with its creative balance between simplicity and sophistication. I also really liked the styling of the models – the hair, the geeky round fashion glasses, the flat shoes. The peculiar looking fashion duo of two designers Takeshi Kitazawa and Emiko Sato presented a very well-thought, well-cut collection of wearable separates under the appropriately named theme “Intelligence”.

Do I want some of its pieces? Absolutely. The t-shirt dress with a face on it and a white maxi skirt are very cute. Some of my friends on Instagram were questioning the taste level of the sheer t-shirts and tank tops for men but I think it can all look very appropriate in the right context. Plus, we all know that even though the collection is ready-to-wear, there are always some elements of the costume present. Some pieces are there for pure showstopping purposes. The black mesh top may not be as wearable in the daily life as some of the other pieces but it certainly grabs the attention on the runway. ^-^

At the show, I sat right next to a super cute style blogger from Holland – Lily from  Please check out her blog if you are looking for fresh style inspirations. This is her, wearing a sparkly pencil skirt with a white cotton t-shirt – very original!


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Stay tuned for more coverage of Tokyo Fashion Week SS2014.

Atsushi Nakashima SS2015 runway show

Atsushi Nakashima SS 2015 RTW show was fantastic. I loved the jewel tone colors a lot and the show stopping flowy dresses at the end really hit home with me. The ombre dye of the silk was so beautiful. The rest of the collection was sporty though, with a lot of loose-fitting items and chunky accessories. The theme for the collection was “broken diamonds” that reflected in kaleidoscopic prints and gorgeous translucent bracelets and necklaces that resembled shattered diamonds.

Unfortunately, I couldn’t capture the whole collection so I urge you to check it out at the Tokyo Fashion Week website.

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At the end of the show I ran into vibrant bloggers. Their gorgeous outfits stood out from the crowd of mostly business folks who attended the show. It’s funny how the more dressed up a blogger appears at the runway show the more likely they are there to take an Instagram selfie than to actually cover the event. ^-^



A DEGREE FAHRENHEIT was my first runway show of SS2015 Fashion week. Yu Amatsu, the designer showed two collections this season: one for Hanae Mori and one for his own label A DEGREE FAHRENHEIT that he launched after working in New York as a pattern maker for Marc Jacobs!! I have a newly found respect for a pattern making trade. Watching season after season of Project runway, I never realized that it is nothing short of pure mathematics. The designers on the show made their pattern in mere hours while in reality it takes a lot of work. For the first time ever, I decided to make something myself – a Halloween costume for my son. Making your own pattern involves a lot of calculations. I found myself drowning in numbers for days before I could come up with something more or less resembling a pattern. Seriously, the job of a pattern maker should not be underestimated. They are pure geniuses.

A DEGREE FAHRENHEIT showed RTW casual mens and womenswear mainly in muted grey and silver tones. The theme of the collection was a temperature of -37.89F ° at which liquid mercury solidifies. The shimmering silver of mercury can be seen in the fabric choices (satin, silk) and the movement of shapes.

Sweatshirt fleece is THE fabric of this season on many runways and you can see a lot of sweatshirt looks in here as well. The collection didn’t have the wow factor one would expect from a runway show but as a customer I was hooked in an instant. Every piece was not only wearable but matched my aesthetic: subtle, understated chic.

These looks were my favorite and I would love to buy some of them right away.


Unfortunately, my own photos are far from being perfect. I was sitting on the second row and couldn’t take any decent shots. So the above photos were taken from Tokyo Fashion Week official website.

And here are my own shots.









After the runway, I ran into Ena Kitamura from magazine. She gave me tips on how to improve my runway shots. If only I met her earlier. ^-^ Stay tuned for more coverage of Tokyo fashion week SS 2015.


Ritsuko Shirahama SS2015 backstage

This season, Tokyo Fashion Week started for me from the backstage of Ritsuko Shirahama SS2015 runway show. Mizu san – the principal artist for Maybelline flew in from New York to do the makeup for all the shows sponsored by the brand. He spoke very passionately about the concept behind the look he created for this collection. The designer was inspired by the movement of light and she wanted the makeup to reflect it. That and the 60s groovy vibe that was also a part of her inspiration. So Mizu san took 6os and put a modern twist on it by creating flat eyebrows and a wide frame for the eyes, cutting Maybelline Lash Factory lashes and placing them strategically at various angles. Then, he used Maybelline’s newest mascara base Big eyes and Magnum Volum’ Express to finish it up perfectly. Big eyes mascara is going to be available at the end of November. The focal point of the look was the use of white eyeliner. The illusion of light it created was undeniable.

Strong eyes like that called for a super natural skin and the minimum of eye shadows. He basically didn’t use any but when he did, he blended them with a BB mineral foundation creating a more organic look.

The nails were done in the same white shade as the eyeliner. The nail polish was provided by ESSIE and will be available for sale from November 29th as a part of Christmas limited edition collection.






This is Solomiya Zgoda – my favorite model of the season. Besides being the face of Mercedes-Benz TFW official posters, she also walked most of the shows. She is Ukrainian and the only model who greeted me with a smile. ^-^









Unfortunately I couldn’t go to the runway show itself because of work so this picture below was taken from the official TFW website.


These are the official bloggers for Tokyo Fashion Week and I am so happy to be part of their team again this season. ^-^


Stay tuned for more posts on TFW SS2015. ^-^